About the Artist
Frederic Hugo d Alesi, active at the turn of the twentieth century, was a pivotal figure in the golden age of French travel posters. His work for railway companies and tourism boards helped shape the visual language of travel advertising, transforming destinations into instantly recognizable and inviting images for the public.
D Alesi's posters are celebrated for their ability to blend persuasive messaging with genuine artistic appeal, making them highly sought-after among collectors of vintage travel art. For more examples from this influential era, explore our advertising posters and our selection.
The Artwork
Le Lac d Annecy was created as a promotional image for the Paris Lyon Mediterranee railway, encouraging travelers to discover the tranquil beauty of Lake Annecy. Around 1900, such posters played a key role in popularizing the Alps as a destination for leisure and health, reflecting the era's fascination with restorative landscapes and refined escapes.
This artwork captures the spirit of Belle Epoque tourism, when the idea of travel was closely linked to elegance, relaxation, and the promise of new experiences. It stands as a testament to how railways transformed both physical and imaginative access to the French countryside.
Style & Characteristics
The poster presents a serene expanse of Lake Annecy, bordered by soft mountain silhouettes and a luminous sky tinged with pink and gold. The calm water mirrors the colors of the sunset, creating a harmonious interplay of cool blues, greens, and warm highlights.
Distinctive for its simplified forms and crisp lithographic lines, the composition draws the viewer into a peaceful, almost dreamlike atmosphere. The use of atmospheric perspective and gentle color transitions enhances the sense of depth and tranquility. For more works with similar palettes, browse our blue artworks and landscape prints.
In Interior Design
This vintage travel poster brings a sense of calm sophistication to living rooms, bedrooms, or hallways, evoking nostalgic journeys and lakeside retreats. Its balanced design fits seamlessly into both modern and classic interiors, especially those featuring natural materials and soft color schemes.
Pairing it with light woods, linen, or subtle metallic accents will highlight its tranquil mood, while blue and green decor elements echo the artwork's palette. Ideal for spaces seeking a touch of French elegance or a reminder of alpine escapes.
