-
"Very nice Posters. The quality is amazing and we received it very quickly !"
-
"A shop to visit absolutely. Huge selection of posters. We spent more than an hour there !"
-
"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Joseph Binder was an Austrian graphic designer who played a pivotal role in shaping mid-century poster art. His work bridged the aesthetics of European modernism with the emerging language of American commercial illustration. Binder was renowned for his use of simplified forms and bold color palettes, transforming everyday advertising into striking visual statements. His legacy endures in the way brands visually communicate energy, leisure, and optimism in public spaces.
This Jantzen commission is a classic example within the world of vintage advertising posters, where immediate impact was essential, yet the artistry rewarded closer inspection, blurring the line between commercial and fine art.
The Artwork
Created in 1952, this poster reflects the postwar surge in alpine tourism, when skiing emerged as a glamorous pursuit symbolizing freedom, vitality, and modern style. Jantzen, a leader in sportswear, commissioned vibrant graphics like this to associate its brand with active outdoor lifestyles and the spirit of a new, confident consumer era. The artwork captures the optimism and aspirational energy of the time, when sport and design converged to create a new visual language for leisure and adventure. This spirit resonates with other pieces in our curated vintage poster selection.
Style & Characteristics
The composition is dynamic, featuring strong diagonals and streamlined figures that evoke movement and speed. Binder employs crisp silhouettes and bold, flat areas of color, ensuring the image remains clear and impactful from a distance. The dominant blue tones evoke the chill and clarity of alpine air, while vivid red and yellow accents inject warmth and highlight the brand identity against the snowy background. The overall effect is polished and exhilarating, with a graphic clarity that feels both retro and timeless.
In Interior Design
This vintage skiing poster serves as a striking focal point in living rooms, entryways, or home offices, especially in spaces seeking a sense of motion and optimism. It pairs well with mid-century modern furnishings, Scandinavian woods, and minimalist interiors that benefit from a bold visual anchor. For a harmonious palette, complement the icy blues with grey textiles and white walls, and use red or yellow accents in accessories. It also integrates seamlessly into a gallery wall alongside blue tone art prints and other travel or sport-themed graphics.